Marketing Scenarios:
1. Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to 5 days—even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. Choose one of the three products listed in the course project assignment (Marketing Scenarios). Create a name for the product you choose, and create the following components of a marketing plan for the next year.
The marketing plan should include:
1. Situational Analysis
2. Marketing Strategy
3. Financials
4. Controls
The situational analysis must include (but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support your data with sources no more than five years old. You will be creating the financial information for your company yourself.

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