Part 1 – Organisation Profile


Currently, I am studying my last semester of a Bachelor of Laws and a Bachelor of Business, majoring in International trade. Upon graduation I will complete my practical legal training at either the College of Law or Leo Cussons, and then hopefully be admitted to practice as a solicitor. As the legal profession is extremely competitive (Van Zandt 2009), I have not secured a graduate placement as yet, however I trust that when I am admitted to practice gaining employment will be easier.

Department of Foreign Affairs and Trade


Organisation Profile

Among the first seven government departments founded when Australia federated in 1901, being the Department of Trade and Customs and the Department of External Affairs (DFAT 2013) were the two departments established the Department of Foreign Affairs and Trade (DFAT) in 1987 (Harris 2002, p.223). Broadly speaking, DFAT’s mission is to “advance the interests of Australia and Australians internationally” (DFAT 2013) by strengthening security and enhancing prosperity (DFAT 2013). I have always been keenly interested in international travel and learning languages, therefore working in an organisation which is chiefly responsible for maintaining Australia’s interests abroad seems like a perfect career fit for me.

DFAT has “attached a high priority to the health, safety and welfare of its employees” (DFAT 2012, p. 215). The 1 January 2012 heralded the introduction of the Work Health and Safety Act 2011 (Cth), which was enacted to maintain standards and promote a healthy environment for employees in the public sector. DFAT has ensured that both their domestic and international employees have been trained concerning the new requirements of the legislation (DFAT 2012, p. 215.

The values sited by DFAT are dictated by section 10 of the Public Services Act 1999, which particularises the following values; (as being) committed to service, ethical, respectful, accountable and impartial. The department also seeks to minimise its environmental impact on the planet by implementing environmental management practices, complying with legal requirements and reducing energy consumption and the emission of greenhouse gases (Richardson 2012). Section 10A of the Public Service Act 1999 (Cth) outlines that DFAT provides a place of work where discrimination and favouritism are absent (s 10A(1)(f)), and conversely promote flexibility, safety and recognition of achievement (s 10A(1)(e)).

Due to DFAT being a government department a bureaucratic style of leadership would be expected. Bureaucratic leaders are denoted by the strict adherence to rule and procedures (Mind Tools n.d.). This type of leadership can be criticised for being inefficient (Mind Tools n.d.), however modern organisations and indeed government departments attempt to implement democratic leadership also which allows for an adequate amount of flexibility, allowing greater participation from employees in decision making process (Kippenberger 2002). Both of these styles of leadership are conducive to the way in which I like to work, as I find it beneficial to know the parameters of my job, however knowing that my voice will be heard allows me to feel of use to the organisation.

Being a federal government department, DFAT is based primarily in Canberra. However, they have additional offices in other states and territories of Australia, as well as 95 overseas posts in five continents (DFAT 2013) and 17 international consulates (DFAT 2013). Working in a government department which is over growing importance now and into the future will most likely lead to higher job security than in the private sector. This would be of high importance to me primarily due to the fact that if I would most likely have to relocate from Victoria to Canberra if I was a successful applicant with DFAT.

DFAT has high expectations from their staff, primarily due to the fact that the department and its officers are dealing in international relations and the like, therefore upholding a professional manner will not tarnish Australia’s international persona. Employment opportunities are vast with DFAT. As briefly explained previously, there are both local and international prospects available to the right candidate

The staffing practices and recruitment process for DFAT is extremely competitive, and thresholds which must be met by prospective employees are high. Governments have a reputation for only employing the ‘best of the best’, which seems to be evidenced by the staffing practices of DFAT. It is explained on the DFAT website that there officers are “highly skilled at their work” (DFAT 2013), and are usually fluent in languages other than English (DFAT 2013). Further, it is stated in the Public Services Act (1999 Cth) once employed by DFAT you are considered an “ongoing APS employee” (s 10A(1)(b)), this  evidences the longevity of careers at the department which is of high importance to be. DFAT offer two styles of graduate programs; the Policy Graduate Program and the Corporate Graduate Program (DFAT n.d.). However, due to the type of degree I am studying the Policy Graduate Program would be more suited to my skills. The program is two years in duration, which includes work placements, formal training and regional travel (DFAT 2012). The applications for the 2015 program will open in February 2014, the recruitment process commences with an online application followed by a series of cogitative tests, then if successful an applicant will be asked to attend an interview in Canberra, then finally successful applicants will receive phone offers (DFAT n.d.).

From the research I have conducted concerning DFAT I am of the opinion that both my study and personal career goals fit well with the organisation as a whole. I want a long term career with job security and the chance to progress to higher positions in the future, DFAT seems to tick these boxes with added advantages such as international travel and deployment.

Due to the high thresholds which have to be met in order to gain employment I will put myself in a better position to be considered for a graduate position next year if I set a few goals to be achieve before applying next year. Firstly, I will gain experience in an international law firm in the near future, demonstrating my interest in the area. Secondly, I will also attempt to learn and have a reasonable understanding of Mandarin or French, as these languages are among the most widely spoken in the world.



Part 2 – Leader Profile


There is a plethora of inspirational and successful women in Australia who are in the public eye. We are in the dawn of an age where women are achieving firsts, both in business and politics. Australia saw its first female Prime Minister in 2010 (Brennan 2011 p.40), and swore in its first female Governor General, being Quentin Bryce in 2008 (The Australian Women’s Register 2009). This series of events has emphasised the growing impact women have on the world, therefore allowing the aspirations of young women to be higher than generations before.


Quentin Bryce


Ms Bryce was born in Brisbane on 23 December 1942, and spent her childhood in a small rural town in Central Western Queensland (Governor-General of the Commonwealth of Australia 2013). High educational aspirations saw Ms Bryce graduate from the University of Queensland with a Bachelor of Arts and a Bachelor of Laws in 1965 were she would later become a lecturer and tutor, and be the first woman admitted to the Queensland Bar (Governor-General of the Commonwealth of Australia 2013). Other notable achievements in Ms Bryce’s career to date have been;

  • Convenor of the National Women’s Advisory council,
  • Inaugural director of the Queensland Women’s Information Service and Office of the Status of Women
  • Director of the Equal Opportunity Commission Queensland
  • Federal Sex Discrimination Commissioner
  • Founding Chair and CEO of the National Childcare Accreditation Council
  • Principal and CEO of The Women’s College, University of Sydney
  • Queensland Governor
  • Governor General of the Commonwealth of Australia

(Governor-General of the Commonwealth of Australia 2013)

Like any individual, Ms Bryce has seen highs and lows in her professional life. Becoming the first female law lecturer and tutor at Queensland University came with difficulties, Ms Bryce was subjected to rude and sarcastic jibes directed from the male faculty cohort (Natasha Bita 2008). During the time in which Ms Bryce was the Federal Sex Discrimination Commissioner, she attracted criticism for recommending amendment to the Act which would exempt religious schools and voluntary organisations from the provisions of the Act (Peter Westmore 2008). Subsequently, statements made by Ms Bryce also came under question by the Human Rights and Equal Opportunity Commission in 1993, when a male Canberra doctor complained that Ms Bryce had made sexually discriminatory remarks against him in a document obtained under the Freedom of Information (Peter Westmore 2008). In the file Ms Bryce was documented as saying that the complaint was “another example of a male wasting our time with trivia” (Peter Westmore 2008). Other trivial complaints were made about Ms Bryce upon her appointment to the post of Governor of Queensland in 2003, Ms Bryce was criticised for being a ‘control freak’ by staff and hosting illegitimate parties at Government house.

Although for the amount of criticism and hardship which Ms Bryce has contended with throughout her career, she has achieved two fold in the way of success and admiration. As outlined above, Ms Bryce has been a matriarch to women in the legal industry. Further, Ms Bryce has been awarded the appointment of an Officer of the Order of Australia in 1988 and a Champion of the Order of Australia in 2003. In an interview with Kerry O’Brien, Ms Bryce explains that at the time, her years as the Federal Sex discrimination Commissioner were most probably the proudest achievement of her public career, having the opportunity to reform legislation to provide fairness and equal opportunity to those who had been marginalised due to their sex or marital status (Kerry O’Brien 2008).

Ms Bryce is inspiration for her work in equal opportunity and elevating the interests of Australian women. However, Ms Bryce is not only accredited for the work she has done in the liberation of women’s right in Australia, but and has also been a lobbyist for indigenous rights and has been active in promoting the interests of rural communities across Australia (Kerry O’Brien 2008).  From here humble roots of being a country girl to becoming the Crown’s representative in Australia, she is inspirational not only to women but, identifies that it doesn’t matter where you start in life, your achievement will be limited only by your will to achieve. Over the recent decades women who have attempted to juggle family and a successful career have been subjected to criticism. Ms Bryce has advised women throughout generations that “[we] can have it all, but not at the same time” (Kerry O’Brien 2008). As a mother of five (Governor-General of the Commonwealth of Australia 2013), Ms Bryce is the epitome of a successful working mother, who has not compromised her personal success but also acknowledges the crucial role “women play in their families” (Kerry O’Brien 2008). This evidences the importance Ms Bryce attaches to work/life balance and promotes the benefits and its achievability to both women and men.

Further, Ms Bryce is a patron of the Ovarian Cancer Research Foundation since May 2009 (Ovarian Cancer Research Foundation 2013), a cause which is close to my heart. Due to the devotion and passion which Ms Bryce has shown to women’s needs and interests, it follows that advancing the interests of woman’s health in Australia, especially in such a disease like ovarian cancer which in so regularly caught too late,  would be of high concern for her.

I find the dignity, intelligence and will which Ms Bryce has depicted throughout her life to be highly inspiring. As I am currently studying a law degree, learning more about Ms Bryce’s achievements in the legal industry has been of particular interest. The strength that she has depicted has allowed her to achieve highly, and this strength, determination and self-confidence is something which I will endeavour to develop, as it has become quite evident to me that while I have high determination, I am somewhat lacking in self-confidence. These are skills which I will need as I enter an industry which is still very male dominated, if I wish to succeed in the future. Also, the emphasise which Ms Bryce places on the balance between career and family has also allowed me to believe that the two can harmoniously exist, and this is something which I will strive to achieve later in life.


Reference List


Australian Women’s Registry 2009, Quentin Bryce (1942-), viewed 1 September 2013, <>.

Bita, Natasha 2008 ‘Model of style and substance’ The Australian, August 30 2008, accessed 2 September 2013 <>.

Brennan, Frank 2011, ‘Julia Gillard and Labour’s moral decline’, Eureka Street, vol. 21, no. 19, pp. 40-42.

Department of Foreign Affairs and Trade 2012, Department of Foreign Affairs and Trade Annual Report 2011-2012, viewed 27 August 2013, <>.

Department of Foreign Affairs and Trade n.d., Graduate Opportunities, viewed 31 August 2013, <>.

Department of Foreign Affairs and Trade n.d., History of the Department of Foreign Affairs and Trade, viewed 22 August 2013, <>.

Department of Foreign Affairs and Trade 2012, Policy Graduate Careers, Department of Foreign Affairs and Trade, Canberra, viewed 31 August 2013, <>.

Department of Foreign Affairs and Trade n.d., What we do: our role and assets, viewed 22 August 2013, <>.

Governor-General of the Commonwealth of Australia 2013, Their Excellencies the Honourable Quentin Bryces AC CVO and Mr Michael Bryce AM AE, viewed 1 September 2013, <>.

Harris, Stuart 2002 ‘The merger of the Foreign Affairs and Trade Departments revisited’, Australian Journal of International Affairs, vol. 56, no.2, pp. 223-235.

Kippenberger, Tony 2002, Leadership Styles, Wiley.

Mind Tools n.d., Leadership Styles, Mind Tools, viewed 5 September 2013, <>.

O’Brien, Kerry 2008, Exclusive Interview with Quentin Bryce, 23 September 2008, Australian Broadcasting Corporation, accessed 2 September 2013 <>.

Ovarian Cancer Research Foundation 2013, Patrons, viewed 22 August 2013, <>.

Van Zandt, David E. 2009, ‘Client-Ready Law Graduates’, Litigation, vol. 36, no. 1, pp. 11-16.

Westmore, Peter 2008, ‘PROFILE: Other side of Australia’s next Governor-General’ News Weekly, April 26 2008, accessed 2 September 2013 <>.





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Case Study

Cable & Moore

With the company expanding into several new markets in the coming months, Cable & Moore was anticipating a large increase in sales revenue. The future looked bright for this provider of television, telephone, and Internet services. However, management of Cable & Moore was well aware of the importance of customer service in new markets. If the public had problems with new service and could not quickly and efficiently have their problems solved, demand would quickly erode and it might take years to recover from the bad publicity. Therefore, management was adamant that there would be enough well trained customer service representatives to handle the calls from new customers and from potential customers. Based on experience in other markets, the anticipated number of phone calls to customer service was projected. Given the average call- length, the number of hours of customer- service time from April to August was projected and is shown in the table below.

MONTH               APRIL        MAY          JUNE      JULY      AUGUST

Hours needed    21,600       24,600     27,200   28,200    29,700

Through experience, management knew that training a new employee well was essential. Each new employee was put through a 1 month training program, and was assigned to existing employee for an entire month. Normally an existing employee would work 160 hours per month. However, when an employee was assigned to perform training of a new hire, the productive work hours for that employee dropped to 80 hours per month.

During the training period, the trainee was paid $2,000 for the month. At the end of that time, the monthly salary increases to the standard salary for a regular customer service representative which is $3,000 per month. In the past, the company lost about 5% of the trained customer service representatives per month due to attrition. While the company is looking to improve upon this, for the next several months it is anticipated that this will continue. There will be 150 trained employees at the beginning of April. Management of the company would like to develop a schedule of hiring new employees so that there are sufficient customer service representatives to meet the demand, but this is to be done at the lowest possible cost.

Discussion Questions

  1. Develop a schedule for hiring new employees. What is the total cost of this schedule?
  2. Discuss any limitations that exist for this solution.
  3. How would the schedule change if the attrition rate could be lowered to 3% per month instead of 5%? What would be the impact on the cost?


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The Healthy Potion shop has been trading profitably over the last few years. Sally, the owner of HP, has paid off the $300,000 bank loan and the revenue stream emanating from the business continues to impress. Accordingly, she is interested in developing the business in other ways, whilst still maintaining a focus on supplying beverages to customers who come to the store in person.

Part A. (40%)

Fortuitously, Sally has recently overheard a conversation between the lessee of the shop next door to her and the shopping centre management. She reports from that conversation that the current tenant does not wish to renew their lease. Accordingly, as a friend, she has asked you to write a report on the desirability of taking over the lease of the shop next door, at the same rates as your current lease. Her vision is to offer coffee from that new shop, but she would like the two ‘shops’ to be integrated into one. At present, the shop next door sells men’s clothing – so there would be some shop outfitting costs associated with the venture (estimated to be $100,000). Assume that Sally will have to borrow any money needed to establish the business (estimated to comprise the outfitting and equipment costs, as per below) at the same interest rates as for the Business Exercises.

Write a report for Sally that details the financial considerations that need to be considered. In this section you should consider:

  • Outfitting costs (estimated to be $100,000)
  • Equipment costs (estimated to be $40,000)
  • Operating costs (cup, coffee, milk – see below)
  • Forecasts of coffee sales for the next 2 years (see notes below).
  • Synergies derived from having both a cold and a hot beverage available for sale in the expanded store. (Whilst it may not be possible to accurately determine the value-added from the synergies, you should attempt to quantify it in some way, with an appropriate argument.)


  1. You should assume that the coffee equipment can only ‘produce’ a maximum of 1440 cups per day.
  2. Initially, the volume of sales will be half the maximum for the first two quarters, but will be at the (seasonally adjusted) maximum after that.
  3. The seasonal pattern of sales will be the inverse of the Healthy Potion drink (because it is considered to be a winter beverage). You will need to apply the principles of forecasting that are presented in the lecture in week 5, especially those principles that outline the application of seasonality to forecasting. (Hint: you will need to use the historical data from Healthy Potion provided in the handout for BE1 to determine seasonality for the coffee shop)
  4. You have decided to only sell long black coffees and lattes (with 200 mls of regular milk only).  This means that there are only two coffee products on offer. The selling price of the long blacks is $3, and the lattes is $4.
  5. The paper cup costs $0.01 each. The coffee in each cup costs $0.50 (it is premium coffee!) and the milk costs $0.15 for each latte.
  6. There will need to be one staff member in the coffee section. But the maximum volume any one person can achieve in any day is 700 cups. Anything beyond that will require additional staff members.
  7. If there are any other costs that you wish to include other than those listed, you will need to justify them, with appropriate referencing and reasoning.
  8. The coffee equipment is estimated to last for 5 years.
  9. Water costs are to be ignored. They are included in the rental.

In essence, since Sally is risk averse, she asks that you include in your report how long it will take to repay the loan from the bank that would be used to acquire the coffee equipment etc. Your report should be addressed to Sally and address the financial issues involved in the venture. It will, of necessity, include a spreadsheet where a 2 year (Quarter 1, 2014 to Quarter 4, 2015) financial model of the proposed venture is presented. (You should use the template provided on Blackboard for the structure of your report)

Part B. (60%)

Whilst the opportunity to establish a coffee shop in conjunction with the existing shop excites Sally, she is also interested in expanding the Healthy Potion business product. She has observed that most of her customers return every few days to her store. They invariably report that they feel so much better, both physically and mentally, since they have been consuming the Healthy Potion drink. Whilst there appears to be no scientific evidence for this, Sally wonders whether there might be some truth to it. Accordingly, she has engaged the services of some noted academics from a prominent university to provide evidence that the Healthy Potion drink significantly improves physical and mental health.  With this evidence in hand, Sally envisages the product available being more widely available within Australia. She has (fortuitously!) heard of a bottling plant that will become available soon.  This plant is currently set up for bottling small (300ml and 600ml) products and would be ideal for the Healthy Potion drink. Sally believes that the farm in China will initially be able to supply the ingredient – but if the demand increases dramatically the ingredients can be sourced from India and Canada. The bottles can be sourced readily within Sydney.


Write a report to Sally that details the steps involved in creating a marketing strategy (based on the 4Ps) for this new venture. Outline your recommendations that emanate from that marketing strategy. (Please ensure that you include all relevant arguments and research to support your recommendations.)




Marking Criteria

  • The logic and rationale in calculating the financial considerations for expansion. The accuracy of the calculations in the worksheet. The spreadsheet must be included in the Word document in the Appendix.
  • The quality of discussion on any assumptions applied to the calculation.
  • The quality of recommended marketing strategy.
  • Application of relevant key concepts and frameworks.
  • Research from quality academic sources.
  • The quality of the logical arguments and evidence that A-CA-R has been used.


  • Appropriate referencing using BSRG. Referencing penalty: up to 7 marks
  • Appropriate word length. Word count penalty: 10 marks per 10% above 2000 words or part thereof (there is no 10% leeway)
  • Submission on time. Late penalty: 10 marks per day or part thereof.

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Read the article “The Dubious Logic of Global Megamergers” by Pankaj Ghemawat and Fairborn Ghadar (Harvard Business Review). Write an analytical paper summarising your understanding ( what does it talk about and give your opinion on the topic and article) Find at least two additional academic articles related to the topic.

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Write two pages memo addressed to a writing class that answers the question “What is most important to good business communication”. Base the content on 5 at least 5 of the attached articles.

Your goal is to inform the others about som of the most important features of effective business communication.
You should use headings and perhaps subheadings to organize the memo. Refer to the articles by name and introduce them enough so readers understand what or who they are and wy thay might pay attention to them.

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This assignment comprises 10% of the assessment for ETF2700 and 10% for ETF5970.

You must submit a printed “hard copy” of your written work – with an Assignment Cover Sheet (from the “Assignments” tab on Moodle).  Submit it in your tutorial before the due time, or submit it to your tutor’s mailbox, 5th floor H Block, by the due time.

ENSURE that you

  • submit a printed “hard copy” of your assignment to your tutor.
  • Name your assignment: Surname-Initials_A3.docx, eg, Rowling-JK_A3.docx.
  • Upload this file to Moodle (to prove that it was submitted, and that it was on time).

Go to the “ASSIGNMENTS” section.  Click on the “ASSIGNMENT 3” link to upload.

The following message will appear momentarily, “File uploaded successfully.”

[To later confirm your upload was successful, go to the “ASSIGNMENTS” section and click

on the “Assignment 3” uploading link.  The uploaded file’s name willbe shown.]

NB, DO NOT submit any Excel files.  You may upload only ONE file.

*          Retain your marked assignment until after the publication of final results for this unit.


  • A maximum penalty of 20% of the total mark allocated to this assessment will be deducted for each working day that it is late.
  • Extensions beyond the due date will only be allowed in special circumstances. Contact your tutor.
  • Do not submit your assignment in a folder – stapled pages are easier for the marker.
  • Save trees! Double-sided printing is encouraged.
  • Retain your marked assignment work until after the publication of final results for this unit.
  • Where you are asked to use Excel, you may use equivalent software – IF it can perform the task.



Intentional plagiarism amounts to cheating in terms of Monash University Statute 4.1 – Discipline.

Plagiarism: Plagiarism means to take and use another person’s ideas and or manner of expressing them and to pass these off as one’s own by failing to give appropriate acknowledgement.  This includes material from any source, staff, students or the Internet – published and unpublished works.

Collusion: Collusion is unauthorised collaboration with another person or persons.

Where there are reasonable grounds for believing that intentional plagiarism or collusion has occurred, this

will be reported to the Chief Examiner, who may disallow the work concerned by prohibiting assessment or

refer the matter to the Faculty Manager.



For the demand function         P = 20 – 1/Q,

(a)        obtain the first and second derivatives.

(b)        describe the curvature for Q> 0.

(c)        determine the turning point(s) and/or point(s) of inflection.

Explain whether any turning point(s) are maximum or minimum.

(d)        wheredoes its graphintercept the horizontal axis?




The output from a pottery is related to the number of labour units employed by the production function

Q = 9L2 – 0.1L3.

  • How many labour units must be employed to maximise Q?
  • (i) Is there a point of inflection?  If there is, then find it.  If there is not, then explain why.

(ii)        What information about the current problem is provided by this value?

  • Derive the equation for

(i)         the marginal product of labour                        (ii)        the average product of labour.

  • Determine the number of labour units which maximises
  • MPL (ii)        APL.
  • Show (WITHOUT graphing) that the MPL and APL curves intersect at the maximum point on the APL
  • (i) Graph the production function.

(ii)        Graph MPL and APL together on another set of axes.

(iii)       Interpret MPL and APL.

(iv)       Discuss the relationship (if any) between the turning point(s) of the MPL and APL graphs and the

point of inflection of the production function.




The demand function for good A is QA = 200 – 8PA + 5PB + 0.5Y.  At present, the price of good A (PA) is $40, the price of good B (PB) is $10, and the consumer’s income (Y) is $500.

  • Find the partial price elasticity of demand for good A.
  • Interpret your result from (a).
  • Find the partial income elasticity of demand of good A if the competitor has now doubled the price of good B.
  • Interpret your result from (c).
  • Find the partial cross-price elasticity of demand for good A if the consumer’s income has now increased by 4% and the price of good B is from part (c).
  • Interpret your result from (e).




The total cost for a firm consists of the cost of capital inputs (PK, K) and the cost of labour inputs (PL, L).  Here, PK and PL are the costs of a unit of capital and labour, respectively, and K and L are the number of units of inputs of capital and labour.

The total cost is given by         C = PLL+PKK,              where input costs are PL = 3andPK = 5.

The relation between units of output Q and inputs K and L, is the Cobb-Douglas production function

Q = ALαKβ,                  where A = 10, α = 0.75 and β = 0.25.

The firm wishes to minimise the cost of producing 100 units.

  • (i) Write down the function which is to be minimised.

(ii)        Write down the constraint.

  • Write down the Lagrangian function for this problem.
  • Calculate the capital and labour inputs, and the Lagrange multiplier, at optimal values.
  • What is the minimum cost of producing the 100 units?
  • Interpret the value of the Lagrange multiplier for this problem.



Bradley, p472: Test Exercises 8.

Question 1(b):  y = 4 – x2  ONLY.




Bradley, p473: Test Exercises 8, question 2.




Bradley, p473: Test Exercises 8, question 5(b).




The rate of change of revenue (R) from the showing of a newly released film is given by the equation:

,          where t is the number of days since the film was released.

(a)        Graph the rate of change of revenue.

(b)        Calculate the total revenue collected

(i)         from the first seven days of screenings.

(ii)        from the second seven days of screenings.



If you need help with Excel,

  • use Excel’s Help/Microsoft Excel Help menu item.
  • see the “EXCEL” icon on the Moodle site for some Help files.

To display the formulas which underlie your spreadsheet calculations

While pressing the Ctrl key, press the  key.  (You may now need to widen some columns of the spreadsheet in order to fully display the revealed formulas.)

Repeat these key strokes to return to the usual display.

To alter the page margins,in order to optimise the use of a page before printing it

Click on the Office Button and select Print/Print Preview/Preview/ShowMargins.  Then,click on and drag the margins.

To print in “Landscape”  view,rather than in “Portrait” view

Click on Page Layout (at the top of the screen)/Orientation/Landscape.

To print the gridlines which border the spreadsheet cells

  • Select Click on Page Layout (at the top of the screen) /Sheet Options/Gridlines/Print

To print the Row (“1”, “2”, “3”, etc) and Column (“A”, “B”, “C”, etc) headings

  • Before printing, select Click on Page Layout (at the top of the screen) /Sheet Options/Headings/Print

To Copy part of your spreadsheet, eg to Paste it into a Word document

  • Select the desired cells in Excel.
  • Click on the Copy
  • Go to the Word document and select the triangle under the Paste command and select

Paste Special/Picture(Enhanced Metafile).

An alternative to the procedures above is to press the “Print Scrn” key when your spreadsheet is displayed.  This captures an image of your screen, which may then be Pasted into a Word document.  Use Word’s “Crop” tool to reduce the Pasted image to your desired selection.

If you are unable to make Excel display the row and column headings clearly on your printout, then you MUST write them on by hand.



To capture a screen image &Paste it into Word

To capture the image (any image, eg, an Excel page, an internet page, a photo, etc) currently displayed on your screen,

  • press the Print Scrn button on your keyboard.
  • go to the required location in your Word document. Hold the Ctrl key and press the letter “V”.
  • to trim (“Crop”) this image, select View/Toolbars/Picture and click on the “Crop” icon:

Then, apply the “Crop” icon to the small square “handles” of the image.

The “Snipping Tool” (available via START button/Programs/Accessories) is very useful too.


To arrange graphs and pictures within a “Word” document

  • Graphs and pictures can be more manageable if you insert a table into Word and place your graphs and pictures (and text) into cells of the table.


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Order Instruction Please answer the following question

Question # 1 Current Global Event

Please write one articles from a legitimate business publication or mass market media source concerning a global event and its impact on geopolitical outlooks, business climate or strategic planning. Then provide your opinion on the material and its effects on our world and lives.

Question # 2     

This week we are looking at external data and internal data…the foundation of a SWOT. I am curious what data sources are available to your organization in order to perform an environmental analysis? How reliable is this data?

Question # 3

How has your organization’s primary competitor taken advantage of favorable conditions in its internal and external environment? Has this created competitive advantage for the competitor? Why or why not?

Question # 4

What are some of the preliminary objectives that you may think of for the organization that is subject of your plan? How did you receive these objectives? What are the key success factors for achieving these objectives?


Pearce II, J. A., & Robinson, R. (2004). Strategic Management: Formulation, Implementation and Contol (9th ed.). : The McGraw−Hill.

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