Written Response #2 Questions on Chapter 8 Managing Strategy and Strategic Planning, page 231 Discussion Questions 1, 3, 4, and 5.  Read Management at Work case on “Acting on a Strategic Vision,” pages 233-234 answer Case Questions 1, 2, and 4; mini-research task on BCG’s strategic issues identified.

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Written responses must be typed, size 12 font, double spaced and written in proper English in complete sentences. For each question, answer approximately 3-5 sentences (one paragraph), sufficiently to demonstrate understanding. Apply the course concepts described in Chapter 8 to answering the questions below.

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DISCUSSION QUESTIONS   (12 points in total)

1) Define the four parts of a SWOT analysis (3 points)

3) List and describe Porter’s generic strategies and the Miles and Snow typology of strategies.(4 points)

4) What are the characteristics of businesses in each of the four cells of the BCG matrix? (3 points)

5) Describe the process that an organization follows when using a deliberate strategy. How does this process differ when an organization implements an emergent strategy? (2 points)

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MANAGEMENT AT WORK:   “Acting on a Strategic Vision” (6 points total; 3 points each question) pages 233-234 answer Case Questions 1, 2, and 4

Case question 1: How might a SWOT analysis have helped Electronic Arts assess its slippage in the videogame market?

Case question 2:  How might Porter’s generic strategies theory help to explain why Electronic Arts lost its leadership in the videogame market to Activision Blizzard?

Case question 4:  If you ran a small video game startup, what would be your strategy for competing with EA and Activision Blizzard?

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MINI-RESEARCH: Boston Consulting Group(BCG) (2 points)

Go to the website for the Boston Consulting Group at  http://www.bcg.com/. Click on the tab “Expertise & Impact” and open the section “Industries.” Select an industry in which you are interested and review the strategic issues which BCG has identified. Write a brief essay (two paragraphs minimum) detailing the strategic issues pinpointed by BCG and discuss actions that you might recommend to address or resolve these issues.


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