College Homework Assistance on Interbrand’s Top 100 Global Brands
Individual ASSIGNMENT 011 INSTRUCTIONS
2000 word Report:
Choose ONE brand from Interbrand’s Top 100 Global Brands: http://www.interbrand.com/en/
You are a senior marketing consultant working for ‘Global Marketing Solutions plc.’ Your chosen global brand has commissioned you to produce a report that answers the following questions:
Answer ALL of the following questions:
1. Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets. Your brand should be compared across 3 different markets. Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. (65 marks)
2. Discuss which Internationalisation Process Theory (IPT) ‘best’ describes the internationalisation process that your chosen global brand has undertaken. Again, remember to support your answer. (30 marks)
Introduction to International Marketing
2 Brands: creating and managing Brand Value
3 Customer based brand equity
International Marketing Environment
Researching International markets
Emerging markets and market groups
International Marketing Strategies, IP theory.
International Branding Strategies & product decisions
International Distribution & Logistics
Ethics and social responsibility in International Marketing
International Marketing Communications
Review of the module
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