You were just hired to work on training manuals for a multimillion-dollar retail company that produces ski equipment and accessories designed specifically for women. Instead of selling products through the Internet like their competitors, this organization sends their customers to the nearest retail store so they can actually try out the products.

You have prepared a new training manual that explains how to sell and market toward the intended female consumer that needs to be sent to all the retail stores. You need to write a letter to accompany the training manual to encourage each of the managers and store owners to use the materials to train their salespeople. You are concerned about using language that could sound sexist; therefore, you want to try to stay away from using her and she in your letter. The products are designed for women, but that does not exclude men from being customers.

With this issue in mind, write a letter explaining the importance of the training materials, what they are, and how they should be used. Be sure to describe the types of customers who would be looking for this type of equipment.


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Paper Two
Touch Behaviors

For this paper, you will need to complete two parts. The first part of the paper is a series of questions about your own touching behaviors (see Chapter 4). The second part will utilize the answers from a provided scenario (details below). Your final paper should be at least three full pages, deductions will occur for those who fail to meet this requirement. Be sure to include a title page and the grading sheet with your paper. This paper is due October 30, 2014.

The goal of this assignment is to understand how touch influences your interactions with other people in everyday interactions.

Directions for Part 1:
To begin, you should answer the four questions below in approximately 1-2 pages. You should answer each question and think about the reasons you answered the way you did. This section is worth 15 points.

Questions below about your own touching behavior:
Am I toucher? Why or why not.
Do people touch me more?
What types of relationships do I have with the people I touch? (e.g., romantic partner, friend, etc.)
What do I try to communicate when touching?
Directions for Part 2:
Using the answers you just provided, pick one of the following scenarios. For the biggest impact, you should pick a scenario that is opposite of your normal touching patterns. Once you pick the scenario, you need to apply this scenario to your everyday life and interaction partners. Meaning you will need to “act out” this scenario with some relational partner – a romantic partner, a friend, a parent, etc. DO NOT tell the other person in the interaction that you are altering your touching behaviors; rather, you should alter your behaviors according to the scenario and observe what happens. Once your interaction is over, answer the following questions about your experience. This response should be around 2 pages in length. This section is worth 25 points.

1. When interacting with a conversation partner, do not touch them at all. You should avoid touch at all costs even if they attempt to touch you.
2. When interacting with a conversation partner, you should touch them a lot. Your touch should be continuous and constant.

Now answer the following questions:
Who did you interact with?
What type of conversation were you having with this person when you began acting out the scenario?
What was their reaction to your touching behaviors?
How did the conversation flow?
What are your reactions and feelings to using the touching behavior in the scenario?
Grading Sheet for Paper Two
(Staple this to the back of your paper)

Section 1 – Analyzing my own behaviors (15 points)

_____/ 5: Clear introduction to paper. Preview and state the purpose of the paper.

_____/ 10: Each of the 4 questions is thoroughly answered. Answers should be complete, full sentences, not one-word answers and focus on your own touching behaviors.

Section 2- Explaining the interaction (25 points)

_____/ 5: The scenario that was enacted, touching or not touching, should be provided.

_____/ 15: Each of the 5 questions should be answered. The answers should be complete, provide details about the interaction, and give information about the outcome of the interaction.

_____/ 5: Clear conclusion. The conclusion should summarize the paper and revisit the thesis statement from the introduction. This should be a wrap-up and review of the paper.

Style and writing (10 points)

_____/ 5: The paper was clearly written. The paper flowed from introduction to conclusion. Spelling and punctuation mistakes were primarily avoided.


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Compose a ‘Travel’ (destination) article that helps a specific
audience understand and appreciate a specific location or series of related destination
experiences. For ease of research, you can choose a place close to home, which is
publishable locally and also nationally. However, if you’ve experienced a place further from
“home,” you’re welcome to write about it if you have the knowledge and notes to
accommodate such an article.
Think of a specific topic to make this unique—as per class discussion, this could involve
everything from an athletic viewpoint and culinary exploration to a family fun roundup or
even personal essay approach.
This assignment often mingles the voice prevalent in commentary and review, as well as
personal essay. Remember, engaging your reader is half the battle.

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Use the Internet to identify a prospective employer for which you would like to work after you complete your degree. Using a block format, write an unsolicited application letter for the job of your dreams within this organization.

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Instructions: Your paper should examine the ways in which a specific variable affects the process of persuasion (e.g., the effect of physical attractiveness on credibility, or the effect of peer pressure on conformity, or the effect of fear appeals on compliance with health messages). You should analyze and integrate findings of past research that explore the relationship between the variables you select.


  1. Types of sources: All articles must be scholarly, peer reviewed, and come from the EBSCO database Communication and Mass Media ( ). As you search for articles, limit your searches to full text and scholarly, peer reviewed (check boxes for these in “Limit your results” section of screen).
  2. Number of sources: Undergrad requirement is 5 articles;
  3. Writing style: Papers should be typed and double spaced with 1 inch margins and 12-point font. Use APA style for your in-text citations and reference list (see Purdue’s online writing lab for assistance at


This is an example of the basic format for a reference in APA style followed by an example from an article written in APA style:


Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number), pages. doi:0000000/000000000000 or

Li, J., Zhan L. (2011). Online persuasion: How the written word drives WOM – evidence from consumer-generated product reviews. Journal of Advertising Research, 51(1), 239-257. DOI: 10.2501/JAR-51-1-239-257

The in-text citation for this article in your paper could look like this:

“According to Li and Zhan (2011),…” or “Prior research has examined the effect of message features on WOM adoption (Li & Zahn, 2011).”


  1. Organization: Organize your paper into the following four sections using the bolded words as section headings:
  2. Research Question — Identify your research question that guided your search:
    1. What is the effect of X on Y? (e.g., What is the effect of peer pressure (X) on conformity (Y)? or What is the effect of explicit conclusions (X) on attitude toward the advertisement (Y)? What message characteristics (X) affect the receiver’s ability to accurately detect deception (Y)? What is the effect of verbal aggressiveness (X) on compliance (Y) in coaching contexts?
    2. What is the relationship between X & Y? (e.g., What is the relationship between attitude toward an advertisement (X) and purchasing intentions (Y)?)
  3. Variables — Explain how the variables (X & Y) are defined in the research you’ve read.
  4. Themes in Findings — What are the themes of the research you’ve read? Synthesize the findings.
    1. What results do you find reported consistently?
    2. What are some caveats or qualifiers to those findings?
  5. Future Research — What should be examined in future research?

Grading: Papers will be graded according to the following criteria.

A – Exceptional quality: The student demonstrates excellent understanding of the topic. The product is concise yet comprehensive, well organized, easily understood, and virtually error free. Arguments are clearly stated and well supported. The literature is not only clearly understood but also synthesized. It not only fulfills the assignment guidelines but also provides insightful analysis. Source requirement is met. There are virtually no errors in APA formatting.

B – Good quality: The student communicates strong knowledge of the topic without gross errors. The argument is generally logical and is supported with solid examples and/or sources. The literature is clearly understood and an attempt is made to synthesize the literature. Source requirement is met. There are a few, minor errors in APA formatting.

C – Mediocre quality: Errors in information and incomplete knowledge of the topic distract or interfere with the argument or presentation. The argument contains invalid components. There is no attempt to synthesize the literature. Some problems meeting source requirement. There are significant errors in APA formatting.

D – Unacceptable quality: The topic coverage is watered-down and disorganized, with major errors in the product. Significant holes exist in the argument. The student did not follow all guidelines. Did not meet source requirement in significant ways (not enough or several are not scholarly, peer-reviewed). There are significant errors in APA formatting or APA style is not used.

F – Failing quality: The student does not communicate understanding of the topic. It is undeveloped with many grammatical errors. The student did not do the assignment according to the guidelines.

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