Each student will choose a company (Australian or otherwise) and independently analyze the external environment with emphasis on macro and industry drivers of change based on the current situation. The paper should 1) identify key drivers in macro environment and 2) assess the impact on the industry and its key players with the goal of 3) identifying one or more strategic issues that the firm needs to address. Essentially, you will conduct a PESTEL and 5-Forces analysis combined to determine the which and what.

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