EVALUATION OF THE MARKETING ACTIVITIES

Marketing Assignment

10Government, Business and non-profit organizations will carry out some form of marketing.

a. Choose an organization (either the one you are currently employed or the previous one) and briefly discuss its recent marketing objective(s) and activities.

b. Evaluate the effectiveness of the marketing activities.

c. Based on the evaluation in (b), provide some suggestions as how it can perform better.

Your assignment will be graded on:

•Description of the marketing activities

•Evaluation of the marketing activities

•Suggestions for the organization

•Language and organization

Expected length: 600-700 words

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