Think of some transformational new businesses such as Starbucks, Blue Apron, or Amazon . Use a different business from those used for other discussion questions and cases . Answer the following questions:
1. How was each business different from what came before? What was similar to what came before? Scale them in terms of “newness” from truly transformational (5) to substantial (1). Explain your rationale.
2. Was there an innovator advantage? Explain your answer. If there was an innovator advantage, how long did it last?
3. Where did the idea for the business come from? If you can’t find this information, speculate.

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