INNOVATION & STRATEGIC SITUATIONAL ANALYSIS

INNOVATION & STRATEGIC SITUATIONAL ANALYSIS

More than any other.. this second  decade of our new millennium looks set to be  the decade of advanced strategic planning . During this second decade  businesses  will continue to compete tooth and nail . In so doing  every business must include – in its armory of  tools with which to survive – new approaches in collecting , assaying  and then managing  the procedures by which they accrue and utilize business intelligence

Today the global business arena is a vast inextricably interlinked marketplace. Each graduate candidate in this class is aware that this has resulted from swift advances in communication and transportation. In addition political climates and ideologies  – in the United States and around the world  – have changed dramatically over the last few decades ( Overseas … the current circumstances in the Euro zone  and with Ukraine …plus the awful circumstances in the Middle East….. the stellar advances in India and China …indeed   the opening up to the world of China …all come to mind  and have an impact upon the lives of Americans)   There has been  the reduction in trade barriers around the world which  has opened doors to new international opportunities for  American business.

 

However ,,,far-sighted American business leaders are all agreed that such changes – whilst beneficial at first glance – have also engendered significant competition to US business interests.

 

Competition NOT just from the domestic environment , but overseas competition is here in the United states.Today in America it is no longer business as usual . American business today is filled to the gunnels with outstandingly successful overseas competitionthey have , at America’s behest,  taken up the invitation to ” do business in the global marketplace of which America is an integral part”  …and are here in our  domestic markets,

To that end  all organizations ( American and Overseas ) must  be aggressive in  identifying   ” strategic windows of opportunity’ to expand their awareness of business opportunities .  American organizations must – swiftly –  initiate  strategic  programmes to achieve continuous improvement, creativity and innovation to enhance their competitive position.

 

This first  Learning Team project requires each LT   to choose a global organization that operates in, or toward , a part of the United States – an American geographic region chosen by your Learning Team in Week One.

Conduct a situational analysis of/for the organization that includes:

Consideration of broad environmental forces effecting the firm, and its  potential for further  global expansion from its American base . ( Hint: Consider NAFTA) ;

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