Marketing Mexican Food to Australians
From the case study, Cantina Mexican Foods indeed made a correct decision of regarding Burritos as a new product in the Australian market place. Initially, the Australian market was unfamiliar with Mexican cuisine, especially frozen Mexican food such as the Burrito. Therefore, this led to an instant business opportunity for Cantina Mexican Foods. In this case, Burritos were considered a logical product choice in the Australian market since they are simple to prepare and offer matching capabilities with certain Australian foods such as sausage rolls, pasties, and pies.Therefore, Cantina Mexican Foods indeed made a correct decision of regarding Burritos as a new product in the Australian market place. In support of this strategy, Cantina Mexican Foods won an accolade for the best new wholesale product in Sydney Australia for their burritos.
Other ways Cantina would have implemented differently to expand their market would have included strategies on product development. For this strategy, Cantina would decide to complement the burritos with other products on its menu. In this case, the strategy would involve offering another food product free of charge along with each burrito purchased as a means of promoting the burrito (Lasowski, 34). This method would trigger more sales of the burrito as…”
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