Access the Ethos Water website at www.ethoswater.com. After
reviewing the site, design a print ad for a magazine aimed at college students at ASU. When you have finished designing the ad, show your ad to 10 students not enrolled in this class. Gather
attitudes and opinions about the ad. Before doing so, make a list of questions that you want to
ask. Some suggestions are:
1. Have you ever heard of Ethos Water?
2. What do you think is the primary message of this advertisement?
3. Does the copy make sense? Is it understandable?
4. What feeling does the ad elicit?
5. How likely would you be to access the Ethos Water website for more information?
6. What is your overall evaluation of the advertisement?
7. Would you be willing to pay $3 for a 20 oz. bottle of Ethos Water?
7.1 If not, what you be willing to pay?
Record your findings and summarize this into a one-page report. Next, revise your ad in response
to the feedback you have received.
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