Unit 5: Application Assignment – Health Marketing

HC 491 Week 5 Exam | Assignment Help

Unit 5: Application Assignment – Health Marketing




  • Quality of responses

o    You are expected to carefully read the assignment instructions, then thoroughly and explicitly address each component of the corresponding case study questions.

o    Your responses should reflect cognitive processing at the knowledge (remember), understanding, and application levels, which are essential for someone being prepared to serve in a supervisory/first line management position within the healthcare and related industry.

  • Formatting

o    There is no minimum number of references that need to be utilized to support the completion of this assignment; however, it is generally understood that any good quality submission will incorporate sufficient scholarly sources to support the suppositions and recommendations contained within the document.

o    The submission will not exceed four (4) pages in length, excluding the title and references pages. If applicable, you are to adhere to the formatting requirements specified by the instructor. Absent specified formatting requirements from the instructor, students should default to the APA writing style (6th edition.

o    Your assignment should be prepared as a Microsoft Word document and uploaded to Canvas.



Due Date

  • By Sunday at 11:59 P.M., CT.

Case Study

  • What is health marketing?
  • What are the four P’s of marketing?
  • What is a segment in the market? Why is it important to understand what a segment is related to population health?
  • In the Royne and Levy article, what constitutes effective health messaging e.g., what are key characteristics found in effective messaging?
  • What is health literacy and where might patients come across this health literacy type information? Why is it important for patients to be health literate?

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