What is the difference between extrinsic and intrinsic rewards? What are the effects of these rewards on the behavior of retail employees? Under what conditions would you recommend that a retailer emphasize intrinsic rewards over extrinsic rewards?
Many large department and specialty stores are changing their salespeople’s reward system from a salary to a commission-based system. What problems can commission-based systems cause? How can department managers avoid these problems?
Describe how you would display merchandise in your selected retail store for the course project. What visual effects would you use to attract customers to various departments? What unique atmospheric components would you use? Explain your reasons for the decisions you made.
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