Week 4: The marketing mix, distribution and pricing
product: chemical for university researchers
• What is the pricing strategy for this offering?
• What is the distribution (place) strategy for this offering?
• What is a change they’ve had to make in their marketing strategy in recent times?
• What competitors and competitive offerings threaten their position?
• Project a year into the future, what issues or opportunities can you foresee for your organisation of interest?
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