Workbook for a particular health issue, target group and health message

  ACTIVITY

Developing media materials

 

Stages and activities required to develop media materials

 

Your require you to choose a particular health issue, target group and health message. Choose one media material that you feel would work to communicate that media message to that particular group (e.g. pamphlet, poster, radio advertisement, TV advertisement, video/film, Tweets, Facebook)

 

Discuss what you plan to do in the 4 stages of development of media materials.

 

Stage 1: Planning & strategy development

 

 

 

 

 

 

 

 

Stage 2: Developing and pretesting concepts, messages & materials

 

 

 

 

 

 

 

Stage 3: Implementing the health communication program

 

 

 

 

 

 

 

 

Stage 4: Assessing effectiveness & making refinements

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