Workbook for a particular health issue, target group and health message


Developing media materials


Stages and activities required to develop media materials


Your require you to choose a particular health issue, target group and health message. Choose one media material that you feel would work to communicate that media message to that particular group (e.g. pamphlet, poster, radio advertisement, TV advertisement, video/film, Tweets, Facebook)


Discuss what you plan to do in the 4 stages of development of media materials.


Stage 1: Planning & strategy development









Stage 2: Developing and pretesting concepts, messages & materials








Stage 3: Implementing the health communication program









Stage 4: Assessing effectiveness & making refinements

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